fbpx

Articles

Digital Marketing in Construction

  • Sep 11, 2018
  • buildsocialcon
  • constructions
  • 0

The construction world is rapidly digitalising and becoming an important resource for companies in their long term strategies. Like a lot of our clients if you are new to digital marketing you may find it a bit intimidating, we've outlined some key ways to get you started.

HOW TO GET STARTED WITH DIGITAL MARKETING

3 cost-effective ways to start

1. Social Media Marketing

A great way for construction companies to grow and scale. The first step is choosing the correct platforms to post on. Linkedin is the most popular platform for B2B marketing, Instagram is leading in content marketing as industry fans love to see progress and action shots. Social media builds trust.

2. Content Creation

Creating content personalised to your business is a great way for clients and potential clients/employees to learn more about you and what you offer. Use this free strategy to showcase images of work, videos and if you want to take that extra step drone footage is becoming very popular with our real estate & civil clients.

3. Website

Creating a website creates credibility in your industry and ultimately is the backbone of your online business, supporting all of your digital marketing efforts. A construction website means putting your business on the map so that any potential clients can find you. Things to include: capability statement, your contact information, your services, an "about us" section, and images/videos.

Want to learn more about marketing in construction, we'd love to help - hey@letsbuildsocial.com

The construction world is rapidly digitalising and becoming an important resource for companies in their long term strategies.

Like a lot of our clients if you are new to digital marketing you may find it a bit intimidating, we’ve outlined some key ways to get you started.

Social Media Marketing

75% of construction firms now promote themselves through social media – a great way for construction companies to grow and scale. The first step is choosing the correct platforms to post on. Linkedin is the most popular platform for B2B marketing, Instagram is leading in content marketing as industry fans love to see progress and action shots. Social media builds trust.

Content Creation

Creating content personalised to your business is a great way for clients and potential clients/employees to learn more about you and what you offer. Use this free strategy to showcase images of work, videos and if you want to take that extra step drone footage is becoming very popular with our real estate & civil clients.

Types of content you could use

  • Video Footage
  • Drones
  • High Quality Imagery
  • Email Marketing
  • Checklists
  • Blogs

Website

Creating a website creates credibility in your industry and ultimately is the backbone of your online business, supporting all of your digital marketing efforts.

A construction website means putting your business on the map so that any potential clients can find you.

Things to include: capability statement, your contact information, your services, an “about us” section, and images/videos.

Want to learn more about marketing in construction, we’d love to help – info@buildsocialcon.com

Author:buildsocialcon

Buildsocialcon

Leave a Reply

Your email address will not be published.